LE PRÉLUDE

ARKUVE’S PRELUDE was almost called MURPHY’S LAW - because pretty much everything that could go wrong did.

Some of these designs date all the way back to 2020. It took years of failed attempts and unexpected problems to finally bring them to life.

When I first dropped the collection, I made zero sales. Literally none. But instead of giving up, I started posting one video every day to show people my brand. The very first one hit 300,000 views and went viral. Less than a week after what felt like a complete disaster, one of the pieces was sold out

That’s what ARKUVE’S PRELUDE represents: the messy beginning of something bigger. A reminder that a bad start doesn’t mean the story is over. Sometimes, it’s just the prelude.